Because a big part of Rogan’s appeal - we don’t know how big his audience is, but double-digit millions seems reasonable - is courting controversy by interviewing the likes of conspiracy theorist Alex Jones. Other times it’s really easy: Back in the spring of 2020, it was incredibly obvious that by paying Joe Rogan a ton of money for the exclusive rights to his podcast, Spotify would inevitably find itself under fire. Sometimes it’s hard to predict the future.
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